Donna wiffen biography

LONDON – TV production, sales and finance powerhouse FremantleMedia has elevated Donna Wiffen to be head of worldwide drama on the eve of this year’s international market Mipcom.

Wiffen will be charged with drama strategy and production around FremantleMedia’s global network, including the development, acquisition and rollout of all scripted formats as well as leading and facilitating best practice. 

FremantleMedia said Claire Tavernier will continue as head of FremantleMedia’s central new media division FMX, as part of a strategic separation “to distinguish and heighten focus on the key areas of drama and digital.”

Both executives will be based in London and report to FremantleMedia’s CEO Cecile Frot-Coutaz.

Frot-Coutaz said Wiffen’s promotion comes at “a very exciting time for the genre [drama].”

He added: “Her experti